Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Edmonds
Edmonds is a city in Snohomish County, Washington, United States, and is a Northern Suburb of Seattle located 11 miles (18 km) north of the city. Edmonds has a view of Puget Sound and both the Olympic Mountains and Cascade Range. The third most populous city in Snohomish County after Everett and Marysville, the population was 39,709 according to the 2010 census and the estimated population in 2015 was 40,490.[3] Based on per capita income, one of the more reliable measures of affluence, Edmonds ranks 20th of 281 areas in the state of Washington.[5]
Edmonds is a port in the Washington State Ferries system. Currently, the only ferry from Edmonds is a run to Kingston, Washington; in the past, there have been much longer routes from Edmonds to Port Townsend, Washington.[6]
Edmonds is the oldest incorporated city in Snohomish County. Logger George Brackett founded Edmonds in 1890, naming the city either for Vermont Sen. George Franklin Edmunds[7] or in association with the nearby Point Edmund, named by Charles Wilkes in 1841 and later changed to Point Edwards.[8] Brackett came to the future site of Edmonds while paddling a canoe north of Seattle, searching for timber. When a gust of wind hit his canoe, Brackett beached in a location later called “Brackett’s Landing”.[9]
The town was named Edmonds in 1884, but was not incorporated until 1890 as an official “village fourth class” of Snohomish County. In that same year, Brackett sold 455 acres (1.84 km2) to the Minneapolis Realty and Investment Company. The town was plotted and a wharf was added along the waterfront. Modest houses and commercial structures sprouted up with a row of shingle mills dominating the cityscape.